Bienal closets work with us slider | franchising


As a leader in the custom sector of the multi-billion-dollar storage industry, we are excited to offer you a chance to own a part of our growing business. Our company is rapidly expanding and we’d like to think that owning a Bienal Closets franchise can be the opportunity of a lifetime for the right individual. As a pioneer in the custom storage industry, this type of business opportunity has a strong history of success and will afford the right entrepreneur the support and infrastructure you will need to start your own winning franchise!

What makes our company so unique is our value proposition – our storage solutions are personalized and specifically tailored for our customers’ unique tastes. We provide one-on-one solutions that are smart, well organized and stylish, adding more space and value to our customers’ homes and their day-to-day lives.

From a business perspective, the advantages to owning a Bienal Closets Franchise are plentiful. Our built-in storage systems do not require permits, time intensive remodeling, nor heavy construction which can delay or prolong the successful completion of a project. Our business model is completely turn-key, providing you with an amazing opportunity for generating cash flow with a quick and timely turnaround and minimal or no inconvenience to your customers.

With these types of benefits, it’s easy to see why Bienal Closets is one of the best franchises for sale and has such a long history of successful franchising opportunities. Our current franchise territories include major metropolitan areas and several counties.


Bienal Closets territories are large, often encompassing several counties surrounding a central major metropolitan area. Our territories are also exclusive: we simply will not allow another franchisee to do business in your territory.

Territories are available for qualified candidates in many major metropolitan areas. To review the list of available areas call us at 833-585-2436 or email for more information.

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Reap the Rewards of a
Bienal Closets Franchise

As a franchisee, you have the advantage joining an innovative network with more than five decades of in-home custom closet sales. Additionally, you will become a part of one of the industry’s most admired and recognized brands with a track record of success in the franchising industry.
Our franchisees have proven our business model is lucrative and offers great rewards. Most had no carpentry or cabinetry experience but instead demonstrated strong leadership abilities and management skills. They were able to utilize our formula for success which includes the following:

  • A proven business platform
  • A comprehensive training program
  • Brand recognition
  • National support
  • Our unique and stylish product line

We learned very early on that our customers become clients for a lifetime. Our proprietary sales process takes our clients through an interactive presentation that allows them to comfortably add accessories, embellishments and features to their organizational design thus increasing the sale as they go along.

In fact, we offer products for the entire home, so we have developed a product offering and sales process that maximizes every in-home visit. This process results in higher than industry average sales and an excellent closing ratio. Our clients love our products, which means you will get lifetime customers along with a high rate of referral business.

We invite you to explore our website to see our wide variety of successful projects. You would be able to do the same in your facility, far surpassing what other companies in your market offer.

Bienal Closets franchises are available to qualified prospective franchisees only in certain states. Bienal Closets franchise corporation will not offer or sell a franchise unless registered (or exempt) in a state where the prospective buyer resides or where the franchise will be located. This offer is not being directed to any resident of any state, province, country or jurisdiction where Bienal Closets franchise corporation is not currently registered to offer or sell a franchise, unless otherwise qualified or exempt. The information on this website is not an offer to sell, or a solicitation of an offer to buy a Bienal Closets franchise. An offer to sell a Bienal Closets franchise is made by a franchise disclosure document only.

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Over 54 years ago Bienal Closets became a leader in the industry by promoting a floor-based closet system instead of conventional wall-suspended systems. We’re still in that leadership position and all of our competitors attempt to follow in our footsteps. As the owner of a Bienal Closets franchise, you stand to gain that position of leadership and benefit as we continually improve and innovate our product offerings and systems.

Other companies offer a floor-based system as well as simulated wood decorative treatments in their effort to keep up with us. However, no one offers as much as we do. We have found that style and fashion in this industry involves more than simply changing the color of pre-fabricated pieces–it is about having the largest range of product on the market. From melamine materials to custom stained or painted woods, no one comes close to the extent of our offerings. We understand that it is really to the benefit of our customers that we cater to their unique tastes, needs and budgets.

Our proprietary Designer Sales Training series provides you and your sales staff with all of the tools necessary to design and sell everything we offer. We have developed highly effective systems that cover every aspect of the business. Our ongoing operational, design, advertising, and marketing support will help you build a robust business.

Our franchisees have found that customers will continue to use our services for all areas of their home: closets, home offices, garage cabinets, entertainment centers, wall-beds, pantries, bookshelves, laundry rooms and more. They will also refer their friends and family to you. Building a book of business in this manner is all the more reason to consider a future with us.

Reap the Rewards of a
Bienal Closets Franchise


At the heart of our brand is our design process and how we collaborate with our clients to turn their space into an organizational work of art, one that builds around our client’s needs to create personalized solutions that are smart, well-organized and satisfy their design sensibilities. Our knowledge of custom storage design is unparalleled and our personalized process has established Bienal Closets as the authority in storage solutions – second to none for more than five decades.

We create custom storage solutions for every room in the home. Although custom closets are a customer favorite, we offer custom design for home offices, garage cabinets, wall units, wall beds, and much more. Your clients will be able to choose the design that best suits their needs, budget and aesthetics – a truly custom solution to any storage problem in any style the client desires.

Clients often call us for one project, but once they see our complete product offering it’s common for them to buy units for multiple areas on the same visit. And, our product line is so expansive your clients are sure to return for more.


Bienal Closets offers training that is unmatched in the industry and completely tailored for your success. Newly awarded franchisees will take part in a six-week (two in Virginia and four at your facility) training program, which is exclusive to Bienal Closets and will help you set up your factory and train your operations, production, installation and sales staff. Special emphasis is placed on sales, management, manufacturing, software and daily operations, so you have the training you need to achieve financial success.

Our franchise team, located at our corporate headquarters in Virginia, is always available to provide ongoing support in all areas of your business. Additionally, you have the added support of our entire franchise network, so no matter what the issue, someone is always on hand to provide the right support and solutions. Our proprietary software tracks every aspect of the business for you and our on-demand tools (Online Academy, department manuals, planning tools, one-on-ones, etc.) provide that additional support and training to ensure your success.


Like what you see and want to get started? Here’s where you learn the next steps to owning your own franchise business.

Our franchisees come from all different backgrounds. You do not need to have any woodworking knowledge; however, it is helpful to have experience in sales, marketing, or managing a business. You should really enjoy working with and helping people have a strong desire to grow your own company and commit to daily involvement in the operation of your Bienal Closets franchise.

The typical investment ranges from $273,500 to $466,000, which includes the Bienal Closets initial franchise fee of $58,500. You should have a minimum of $150,000 liquid capital available (cash, savings, marketable securities, gifts, or any other non-borrowed sources). If you already have a cabinet shop and/or the necessary equipment, your investment could be substantially less.

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  1. Contact us and request a preliminary questionnaire
  2. Submit preliminary questionnaire
  3. Review disclosure document
  4. Conduct targeted research
  5. Visit corporate office
  6. Sign franchise document
  7. Secure location
  8. Attend training in Virginia
  9. Hire employees
  10. Celebrate your Opening Day


Joining our Bienal Closets team provides a great opportunity to own your own business. However, this is not just any business–it is one of the best with a proven track record, a large territory and huge potential. Our comprehensive training gives you everything you need to get started while on-going support helps you take your business to the next level. Your association with other franchisees in our strong network will also be invaluable for the future of your business because each owner is extremely interested in your success.extremely interested in your success.

Bienal Closets opened the first location in Virginia on May 9, 2017. We started franchising in 2018 and have become a far-reaching and very successful franchise organization in the United States. We are in most metropolitan areas and service people all across the country.

Our clients are homeowners. They are people who are not only interested in getting organized but also seek high-quality products. We have the largest range of products in the industry and offer thousands of options so that our clients can get anything they desire. Clients love that they can choose the options that best work for them so they end up with units that are both functional and beautiful. We work with many builders, contractors, architects and interior designers who trust us repeatedly with their clients. We help them with projects of every size and they love the quality and complexity of our abilities. We work with many builders, contractors, architects and interior designers who trust us repeatedly with their clients. We help them with every size project and they love the quality and complexity of our abilities.
Every location can design, manufacture and install closets, offices, garages, entertainment centers, bookshelves, pantries, wall beds, laundry rooms, libraries, bookshelves and more. We work with many different materials so clients can choose a clean, simple look of melamine or spectacular wood cabinetry with many embellishments. We custom stain and paint our systems so that the color blends perfectly with the décor of any home.
We have proprietary software called ClosetWare that tracks every portion of the business. From sales performance to job status during production, you can monitor any aspect of your business in real time. We also offer 3D design software for the sales staff to lay out their designs with. Quickbooks is the most efficient and easiest method for keeping your financials in order.
Please contact us via email, by phone or by filling out our online request form. We are always ready to speak to any interested individuals. We can tell you more about becoming a Bienal Closets owner and help you see if you have what it takes to be successful.
The two most common reasons businesses fail within one year of opening is being undercapitalized and lack of knowledge of the industry. That is why becoming a franchisee is so valuable. Your initial investment will range from $203,500 to $353,000. This amount includes the initial franchise fee of $46,500, equipment and working capital for the start of the business. However, a key element is also being trained in the business and continual, on-going support and advice. This is the reason why so many people are eager to invest in franchises.
Our training is unparalleled. First, you will spend two weeks in Virginia at the corporate office learning all aspects of the business. We will guide you through all of the steps needed to open your location successfully. On your opening day, one of our national sales trainers will be there to train your first group of salespeople and your service coordinator, who will run your office. In a subsequent two-week period, one of our national operations trainers will help set up your factory and train your personnel in the operations (manufacturing and installation) of your business.
Man holding black smartphone in front of a windowpane


Bienal Closets has franchise opportunities for sale nationwide. They are exclusive individual franchise territories in major metropolitan areas and often encompass several counties. If you are interested in exploring franchise opportunities, please contact us and we will be glad to send more information to you.

This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only.

Customer service

Monday – Saturday 8 – 18:30 EDTPhone (833) 585-2436 Email:

Headquarter Office

Bienal Inc.

11815 Fountain Way, Suite 300, Newport News, VA 23606